Client: Paisley
Project: Brand Design
Creative Director: Robert W Robbins
Designers: Braxton Mastre, JJ Salgato, Myrka Chilel Martin

Paisley is a streetwear-leaning golf lifestyle brand built at the intersection of culture, movement, and the new generation reshaping the game. As agency of record, EGG! led the creative development of the brand, including the hand-drawn logotype, custom icons, launch graphics, product graphics, photography direction, apparel concepts, website and social language, and campaign system. The challenge was finding harmony between two worlds: organic, fluid movement inspired by golf swings and the shapes of the greens, and clean, machined lines that hint at the engineering of the club. It had to feel natural, not forced. With its Family Capsule preparing for release, Paisley is ready to bring a new kind of style to the game.