Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, they focus on simplicity and practicality, and have the utmost respect for the environment, and act responsibly towards nature, animals and people.
They approached us with an intriguing challenge; their legacy was exploding into present day fashion and the European division was concerned about losing the story of their heritage — quality, purpose, function and form. We solved for this by celebrating the details of their craftsmanship through photography, crafted direct and playful copy, while visually telling the story of how their bags empowered the wearer through crisp editorial photography pieces. They were very happy with the end result, as were we.
