Client: Honey Momma's
Project: Rebrand Honey Mama's 
Year: 2022
Agency: The Studio by Netrush
Director: Robert W Robbins
Location(s): Vancouver, WA

When a  kitchen on a health mission births a million dollar business. Christy Goldsby founded Honey Mama’s fearlessly believing that delightfully indulgent treats made from nutrient-rich whole foods have the power to help us thrive. When speaking with her prior to our project, and hearing her story, it was no surprise that she wanted to be very hands on ensuring it was her specific ingredients we were going to show. “Do you know how hard it is to photograph honey?” Yes we do and after we scheduled our first round review, she immediately dismissed our other check-ins. “You guys got this, You don’t need me slowing you down!” Honey Mama’s Cocoa Truffle Bars aren’t candy bars, but they’re not your typical energy bar either. Which means they need a little explanation. So when the opportunity arose, we jumped at the chance to both educate and entice customers in order to drum up well-deserved interest in these decadent bars. Our photography captures the premium goodness of each bar, focusing on texture and flavor. Armed with bars and their ingredients, we created colorful, high-quality images that instantly draw you in. We used copy to highlight the experience of indulging in a Honey Mama’s bar and instill confidence that it is, in fact, good for you.

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