Client: Storage Lab
Project: Brand Design
Creative Director: Robert W Robbins
Art Director: R.K. Cobban

Before StorageLAB had a brand, they had a quality product and a strong market opportunity. They first came to us for product photography, but in conversation we discovered they had no logo, color system, brand guidelines, copy rules, audience personas, or campaign direction. So we built the brand from the ground up: created the logo, communications system, writing style, personas, photography direction, website relaunch, and Amazon store experience. The new brand gave StorageLAB the clarity and confidence to enter the market with a stronger story. Sales increased, products sold through, attention grew in the storage category, and the owners successfully sold the business — turning brand clarity into real business value.